Contact:
Dave Kulas - Sales Representative for Viking Publishing, Inc.

Phone
1-507-453-9718
1-800-879-7450
Fax
1-507-457-0681
Email
dkulas@hbci.com

The first editon of Pathways Through Minnesota was completed in 1992. At that time , over 15,000 books were printed. This edition had 638 pages and included over 600 profiles. All books were sold out in 18 months. Our research indicated that each book was used by ten (10) or more household members and friends, for a total exposure of 150,000 readers.

The first Pathways publication quickly become the number one, best selling travel book in Minnesota. Revenues generated for each title range between $250,000 and $400,000.

Our second editon, titled, Let’s Travel Pathways Through Miinnesota was released in 1955 and sold out in 12 months. In this edition, new information and several enhancements, including a new editorial format with color, were added. Line art graphics were included with many of the advertorials. Our Minnesota book was recognized and presented with the Best Interior Design Award by the Mid-American Publishers Association and was a Ben Franklin Award finalist. Nearly 25,000 copies of this 2nd edition were sold.

Distribution for the 3rd Edition has been significantly expanded. The following national distributors will be selling the book - Unique Books, Partners Book Distributing, Baker & Taylor Books, Advance Marketing, The Distributors, The Bookmen, Ingram Book Company and Quality Books.

National book/retail store buyers include:

* Barnes & Nobels    * B. Dalton Booksellers    * Sam’s Club  
* Borders Books        * Target Stores             * Waldenbooks